Running a successful restaurant requires attention to both large strategic decisions and tiny details that enhance the guest experience. From thoughtfully curated menus and well-trained staff to optimized operations and quick responses to disruptions, the cumulative impact of good restaurant management can turn an okay dining experience into an exceptional one. After all, as the old adage goes, “The devil is in the details.” Here are 6 tips to impress your guests and improve their experience.
1. Invest in a restaurant management system
The first step to optimizing operations and providing excellent service is to get the right tools. Reliable management software like Devourin can help with everything from menu management and table reservations to inventory control. It centralizes all your data and enables an efficient workflow so you can spend more time focusing on what matters most – your customers.
2. Create an organized restaurant menu
Your menu is often the first interaction guests have with your business. Make it easy to navigate with clear fonts, sections, and descriptions. Think about meal pairings, dietary preferences, and value options. Consider updating your menu management seasonally to keep things fresh. With menu management software, you can sync your digital menu with print to save time and reduce errors.
3. Train your staff extensively
Train all employees, from servers to cooks, on everything from product knowledge to customer service best practices. Role-play difficult situations and feedback scenarios to prepare staff for handling any issues that may arise. Instill a hospitality mindset in your culture and continuously coach employees to elevate their performance.
4. Monitor wait times
Long wait times are one of the fastest ways to lose customers. With a feature-rich restaurant software, you can proactively monitor how long tables have been waiting and reschedule staff or tables accordingly. Notify guests of any expected delays upfront to set proper expectations. Consider offering complimentary appetizers to ease waits over a certain threshold.
5. Get feedback and take action
Actively solicit customer feedback through online surveys, comment cards, and reviews. Respond to all surveys and address negative reviews publicly to show guests you value their opinions. Most importantly, use the feedback to identify actionable changes you can implement to improve the customer experience. Even small adjustments based on feedback can go a long way.
6. Have a plan for unexpected disruptions
No matter how well-oiled your operations are, disruptions will happen from time to time. With the right restaurant management software, you can have contingencies in place for things like out-of-stock items and much more. Create backup schedules, maintain a list of reliable substitutes, and ensure key staff knows how to perform multiple roles. Proper preparation will help you bounce back quickly and minimize disruptions to guests.
With these restaurant management tips in mind, you’re well on your way to delighting guests and building customer loyalty. But remember, providing an exceptional experience is an ongoing process that requires constant evaluation and improvement. Integrate technology, train your people, and most importantly – listen to your customers.
